PLANOGRAMS

3 Great Reasons Why You Should Use a Planogram

1. Visual appeal - attractive displays bring customers which bring sales and repeat business.
2. Improved Sales - if a product range is correctly merchandised to plan-o-gram, customers get in the habit of looking for the same item in the same place in the same store. Easy for the customer, profitable for the the store owner (who also has the opportunity for cross-sells and up-sells) and profitable for the distributor and manufacturer. Everyone wins.
3. Stock control - it is much easier for floor staff to keep an eye on stock levels and to keep out-of-stocks under control. If customers have easy access to the product of there choice, they will buy it.

So really, can you think of any reason why wouldn't you have a good planogram designed and implemented?

For advice with any aspect of merchandising and field marketing, talk with OMNA.